Empowering Partner-to-Partner Collaboration Across Vendor Ecosystems
At TD SYNNEX, we recognize that today’s solutions require a broader, more agile, and better-connected partner ecosystem. That’s why we launched the TD SYNNEX P2P Networking Program, powered by P2P Global — a purpose-built platform that enables partner-to-partner collaboration at scale
This platform brings together diverse partners across the TD SYNNEX ecosystem, helping partners close skill gaps, co-create solutions, co-deliver services, and expand customer success across multiple vendor technologies.
“Given the significant portion of sales that is now transitioning towards cloud marketplaces that include partner-driven deals, with partners typically playing a crucial role in various transaction stages, from consulting to the final click of purchase – the need for effective partnering will only be increasing.” - Jay McBain, Chief Analyst, Channels, Partnerships & Ecosystems, Canalys 
“We are excited to launch a new P2P Networking program that helps bring together a proven public cloud infrastructure, operating systems, application and automation platforms, and highly skilled partner ecosystems, allowing partners to build an adaptable foundation for innovation.” - Jerome Martin, Director, IBM & Red Hat Field Business Development at TD SYNNEX, North America
✔ IBM Partner Ecosystem:
P2P enables IBM-aligned partners to align with the 2025 IBM Sales Plays and showcase solution delivery capabilities. Opportunities can be created using these sales plays, and responders are matched based on skills and readiness.
✔ watsonx Gold 100 Program:
The platform now supports IBM watsonx skills and certifications. Partners in the watsonx Gold 100 program can showcase progress via digital badges and use them as searchable attributes for opportunity matching.
✔ Red Hat Collaboration:
Red Hat partners use the platform to connect with others in hybrid cloud and automation, especially when building cross-vendor, hyperscaler-aligned solutions. Profiles now reflect solution-specific readiness to deliver Red Hat technologies.
“The P2P platform allows our partners to easily find people within the staff of other partners in our network that have the skills needed to deliver on client projects and needs. This will help partners expand their own capabilities and deliver services to other participating partners looking to leverage their expertise.” – Matt Fox, Vice President - Amazon / AWS at TD SYNNEX, North America
✔ AWS Marketplace Alignment:
Partners working within the AWS ecosystem can highlight AWS Marketplace solutions in their profiles. These solutions become searchable and can serve as filters when matching partners with complementary skills.
"The strength of the TD SYNNEX ecosystem is in our ability to unite diverse partners with complementary skills. With the P2P Networking Program, we’re not only closing capability gaps — we’re building an ecosystem ready to scale innovation and customer impact." — Tracy Holtz, Vice President, Cloud – Microsoft, TD SYNNEX
✔ Microsoft Dynamics Partner Strategy (NEW):
TD SYNNEX is onboarding a select group of top-tier Microsoft Dynamics partners to serve as service providers. Simultaneously, less-skilled Microsoft partners gain access to this curated set of providers — enabling them to pursue and deliver Dynamics-related opportunities more confidently.
✔ Cross-Vendor Collaboration:
Whether AWS, Microsoft, IBM, or Red Hat — cross-brand, cross-partner collaboration is at the core of the P2P experience. The platform connects solution providers with specific capabilities to help deliver outcomes that span multiple technologies and partners.
Getting Started is Easy:
FAQs – TD SYNNEX P2P Networking Program
Q: What is the P2P Networking Program?
A: It’s a TD SYNNEX initiative powered by the P2P Global platform that enables partner-to-partner collaboration. It connects partners based on skill, certifications, and solution delivery capabilities to support shared opportunities.
Q: Is there a cost for partners to join?
A: No. TD SYNNEX is sponsoring partner participation, making membership free for eligible partners across participating vendor ecosystems.
Q: How do matches work?
A: When an opportunity is posted on the platform, P2P uses its proprietary AI-powered matching engine to identify best-fit partners. Responders are ranked based on their skill alignment, certifications, and relevant experience.
Q: Can I create and respond to opportunities?
A: Yes. Once approved, members can post opportunities or respond to those that match their skillsets.
Q: Can I see who is responding to my opportunity?
A: Yes. Once a responder is selected and NDA accepted, full profile access is enabled — including certifications, capabilities, and contact details.
Q: Is this just for one vendor?
A: No. The program is vendor-agnostic and supports collaboration across multiple vendors — IBM, Microsoft, AWS, Red Hat, and more.
Q: How does this differ from a partner directory?
A: Unlike static directories, the P2P platform provides dynamic matching based on current skill tags, real-time opportunities, and curated solution readiness.
Q: What happens after a match is made?
A: The partners work together outside the platform — however, the platform tracks collaboration for insights, reporting, and partner discovery improvement.
